By: Emma Ross
If you find yourself struggling to attract and retain top talent, read below to learn how you can recruit high-quality job seekers:
Now, more than ever before, job seekers are looking for work that feels satisfying, meets their financial needs, and supports their career goals. To help you gain an edge in the competitive labor market, we have put together a 4-pronged approach to attracting and retaining the area’s best talent.
1. Review Your Pay and Benefits Packages: Job seekers now want to know the anticipated salary for a position before they even submit an application. Consider writing your budgeted range in your job description to show applicants you are transparent and understanding of their financial needs. Remember, wages are essential, but if you cannot increase your labor budget to attract candidates, you can get creative with your benefits packages. Insurance packages, flexible schedules, and vacation time have become equally important to employees, who now place a bigger value on work-life balance.
2. Invest in Your Management Team: You have probably heard the phrase, “People don’t quit their jobs, they quit their bosses.” Developing your managers into strong leaders can help you retain the talent you already have and encourage your current employees to spread the word about their positive experiences at your company.
3. Curate a Positive Company Culture: The culture you create at your company should reflect the values of your brand and industry. Job seekers want to know how their workplace operates, and if that environment will be a good fit for them. If your industry is fast-paced and competitive, you should find positive ways to promote those attitudes in the workplace. If your line of work requires a lot of creativity, you should allow for experimentation and encourage free thinking. Take time to reflect on your long-term goals and how you can express that culture in your job listings.
4. Create Opportunities for Growth: Employees naturally want to excel at their work. Set them up for success by evaluating your team’s abilities and matching tasks to staff with the skill set to succeed. Work with your employees to create a training plan that allows them to become experts in their area, cross-train in other departments, or move up within your company. Once you have a training system in place, you can advertise this on your job listings. Applicants want to know they can grow professionally within an organization, and discussing pathways for growth in the job posting will entice forward-thinking job seekers to apply.
Attracting applicants who will be the right fit for your company may feel like an impossible task in this job market. Quality candidates are looking for employers who offer a well-rounded work experience. Evaluate the unique opportunities your company has to offer and use those perks to craft enticing job descriptions!
To learn more about connecting with local job seekers, reach out to your local office’s Business Services Team.